The Founder

Sanad Noweder, born in Amman, Jordan, has led a life defined by unparalleled sophistication and visionary elegance. His ongoing journey across continents and migration has forged a character both audacious and avant-garde. His experiences are a tapestry of profound friendships, passionate affairs, and an insatiable quest for culture, discovery, and refinement.

The fragrances he creates are masterpieces of luxury, transcending traditional constraints and adorned with artisanal refinement. Each scent, enriched with jasmine enfleurage and blended with iconic attars, manifests a timeless yet strikingly modern allure.

This exquisite style reflects the essence of an avant-garde man—a lifestyle of multiple facets and refined values that define the House he founded. His living legacy remains a beacon of inspiration, epitomizing the zenith of opulence and innovation.

Sanad Noweder

As an intuitive perfumer trained in the prestigious art of fragrance creation in Grasse, France.

My passion for perfumery was ignited in the ethereal gardens of my grandmother. From an early age, I reveled in the opulent aromas of honeysuckle, roses, jasmine, and geraniums, among others.

These formative encounters refined my innate olfactory abilities, enabling me to evoke enchanting, imaginative visions and treasured memories through the sophisticated art of scent.

Drawing upon the esteemed knowledge from Grasse and a profound connection with over 150 exquisite flowers.

I create bespoke fragrances that transcend the ordinary. Each creation is a masterpiece of timeless elegance and refined sophistication, meticulously crafted to offer an unparalleled sensory experience.